Shannon has been
CEO of Saatchi & Saatchi Russia since June 2008. He has 20 years of
industry experience in Canada, the United States and Asia Pacific - working
with some of the world's most respected marketers and brands, including,
Procter & Gamble, Danone, Kellogg's, Budweiser, Levis, and Google.
Prior to coming to Russia, Shannon worked for five years with
Saatchi & Saatchi in Asia overseeing China, India, Indonesia, Malaysia, Singapore, Hong Kong and the Philippines, for the P&G laundry and Danone food and beverage businesses. Working with Danone he launched the first ever sports drink in China and Indonesia; Danone's first snack brand in China; and its first flavored water brand in Indonesia; while overseeing 20 plus brands, including several category leaders. As part of the team responsible for Procter & Gamble's global laundry business, Shannon led the Asia Pacific region, while contributing to global marketing and communication initiatives, as well as its overall laundry strategy for developing markets.
Previous to joining Saatchi & Saatchi in 2003, Shannon was a Managing Partner, and Director of Strategic Planning, at One Company, a creative boutique in Toronto, Canada; and an Account Director with Leo Burnett in Chicago, where he oversaw the Kellogg's convenience food portfolio for the U.S. Shannon also worked at Bozell Canada on the Budweiser and Carlsberg beer brands; and Harold & Mirlin Toronto, where he worked on Levis Apparel.
Shannon is Canadian and originally from Toronto.